Meet your new CFO
Dean Pritchett, Founder and Fractional CFO
Over the last fifteen years of my professional career, I have worked at every level of the accounting and finance function - from a bookkeeper at a catering company, to auditing start-ups and international non-profits, to a controller inside a Fortune 100 company, and now as a fractional CFO of privately owned businesses and non-profit organizations. The biggest lesson I've learned is that being able to categorize and interpret financial information is critical for an organization to plan and make more informed decisions for the future.
More importantly, I am Meadow’s husband and father of four amazing kids. We live in the Sacramento area and spend our time volunteering at church, playing games, having movie nights at home, in the pool, and vacationing at the beach whenever we can. Oh, and Saturday is always Donut Day.
Why do we exist? To help business owners and non-profits identify and achieve their most consequential goals.
What do we do? We serve our customers by helping them make sense of financial information and using it to make better-informed and longer-view decisions.
Finance and accounting don't need to be a mystery.
You can have a financially healthy organization. You can know that the next payroll will be covered. You can get more out of your business. You can plan to grow.
You can fulfill your purpose.
Our Values
Trusted
Serenity Business Services strives to be more than just a financial services provider - we want to be someone you can trust. We work to establish a strong relationship built on transparency, integrity, and mutual respect. Our goal is to be a trusted advisor to our clients, offering personalized solutions that meet their unique needs and help them achieve their financial goals.
Purpose Driven
We strive to bring financial peace of mind to each of our clients regardless of size, industry, or financial situation. That's why we are dedicated to providing customized solutions that meet the unique needs of each organization we serve. Whether you're a small business just starting out or a large non-profit organization looking to expand, we have both the heart and expertise to walk with you to financial stability and beyond.
Relational
We understand that your business is an extension of who you are, and we take great pride in helping you achieve your financial goals and dreams. It’s our goal to be more than a vendor in your financial journey, and we are dedicated to your success. You can count on us to provide the personalized attention and care that you deserve, partnering with you to carry on the mission of your organization.